The celebrated NGO enlisted support to design and animate two seasonal paid social media campaigns, themed around Autumn and Christmas. The creative vision was to evoke emotion, inclusivity, and a vibrant celebration of nature and heritage. Each campaign was tailored to resonate with three distinct audience segments (or membership types) — Solo, Joint, and Family members.
Drawing on the National Trust’s rich and visually compelling image library, we produced a series of parallax animations designed to spark curiosity and interrupt the scroll momentum. These dynamic dioramas unveiled different aspects of the Trust’s historic sites and landscapes, creating a sense of anticipation and discovery. The result was a cohesive set of engaging ads that highlighted the organisation’s beauty and cultural depth.
