Large Blue was a creative digital communications and video production agency specialising in producing fully integrated campaigns across print, video, and digital media.
While working as an in-house designer, I was responsible for revamping the agency's look and feel. The brief was to modernise the identity which was inspired by the Large Blue butterfly, a species with a rare population in Britain. To do this, we focussed on the iconography and its relationship with the typography. The new logomark emulated the lightness and transparency of the insect by blending into its background colour. For greater flexibility, we created two versions of the icon: one suited for smaller formats and another more responsive version with the potential for animation. The website was also completely redesigned in line with this new visual language.
