The International Planned Parenthood Federation (IPPF) is one of the world's leading organisations for sexual education and rights. Their broad aims include promoting sexual and reproductive health and advocating for individuals' rights to make their own choices in family planning.
IPPF looked for a way to increase and engage with their younger audience. To create a more approachable and personable space, we proposed detaching their youth-targeted campaign from the main IPPF brand and developing a new bespoke brand and campaign to facilitate this connection.
As the lead designer on this project, I developed a playful and tactile identity aimed at resonating with a young global audience. The logo offered creative freedom, designed to be malleable and customisable — it could be recoloured, used as a stencil, or rendered in 3D, challenging the audience to inject their own personality. In parallel, the website emulated the concept of a treasure trove box, where the audience encountered odd and interesting objects while navigating the content. "Easter egg" interactions were designed to enhance curiosity. The element of discovery and interactivity was reinforced through a digital pop-up book full of bespoke illustrations, informing visitors about key topics advocated by the organisation. Naturally, there was also fun merchandise to help drum up participation during various campaign challenges.
