Green.TV is the leading brand for publishing sustainability and clean-tech video content to many of the world's most prominent digital channels. After five years of passionately communicating environmental stories through the first online platform dedicated to environmental and sustainable issues, they sought to strengthen their brand and renovate their website to make it even more powerful and relevant to both new and existing audiences.
We propelled their identity with a complete logo redesign. Our ambition was to transform the existing soft and neutral aesthetic into a bold and charismatic presence. The result was a distinct and punchy logomark with the potential to be used as a stencil, embodying the various topics covered in the published content. This strong direction informed the website design, where new colours and bespoke graphics elevated the interface and messaging.
