Phase two of Circus Street is marked by a complete re-brand. As a Senior Designer in the marketing department, I played a key role in the modernisation of the company's identity in 2022. Together with an external branding agency, we launched a fresh look and feel. Leveraging my knowledge of the company, I was involved from the beginning in a strategic capacity. I helped steer the branding direction and design principles. I developed many elements that shaped the brand guidelines, such as logo applications for still and motion, typography and editorial systems, and imagery art direction. My involvement increased in the lead-up to the official launch with the production of a vast collection of digital assets for the platform, as well as designs for the office.
